Haverfordwest County are delighted to announce that we have agreed a partnership with Heritage FC.

Heritage FC was formed with the aim to bring together a community that embraces football and fashion, and creates a squad that celebrates the beautiful game through urban and cultural-inspired patterns, bringing together heritage from all over the world.

The founder of Heritage FC is footballer and coach, Sabiha Jamal, and she started the project after understanding the limitations of being a loyal club supporter, no matter how appealing a rivals’ shirt is. Sabiha states: “As well as creating a unique fashion brand, I wanted to take it one step further and run it as an actual football club, as being part of any team brings a sense of pride, joy, and responsibility.

“So our aim is to build a big enough community to run football matches and workshops across the UK, and hopefully further afield. I want Heritage FC to be everybody’s second team.”

Heritage FC is a unisex brand, and has already kicked off ‘Season 1’ this year. They are now taking pre-orders for next season on their website.

Bluebirds Chairman Rob Edwards said of the partnership: “As a club, the community and its diversity is a big part of our focus, so this is a great partnership fit for us. Heritage FC combines those two things, as well as being a fashion brand that has aspirations to bring people together through football.

“We look forward to working with Sab and her squad, and plan to organise an event together at the Ogi Bridge Meadow in early 2022.”

To celebrate the partnership, Heritage FC are offering Haverfordwest County supporters and followers 10% off their first order. This can be obtained by using the code HAVER10.