Haverfordwest County are delighted to welcome DragonBet on board as our new front-of-shirt partner for the 2025-26 season.

The family business has been a loyal supporter of Welsh sport since being founded in 2022, with the company having already backed the club previously by sponsoring our podcast series, The Bluebirds Nest, which is available on all major audio streaming platforms.

Our brand-new home and away shirts for the 2025-26 campaign – which are now available for pre-order – will proudly display the DragonBet logo across their front, with the first game being the first leg of our UEFA Conference League first qualifying round tie against Floriana in Malta tomorrow.

DragonBet have a strong presence at numerous betting rings around the UK, featuring regularly on TV and social media, with this agreement now enabling both brands to increase their exposure to new audiences.

We would like to extend our sincere gratitude to the DragonBet team for their support, and we look forward to having them as part of the Bluebirds family.

Speaking about the partnership, DragonBet co-founder David Lovell said: “We’re thrilled to strengthen our relationship with Haverfordwest County and to become their front-of-shirt partner for the upcoming season.

“As a proud Welsh family business, we’re passionate about supporting sport across Wales, and this partnership is a fantastic opportunity to do just that.

“We look forward to seeing the team wearing the DragonBet logo on the European stage and throughout the domestic campaign, and we wish them the very best of luck for the season ahead.'”

Commenting on the news, Partnerships Manager Alaric Jones said: “DragonBet have been a valued partner of the club for many years, and we’re proud of the strong relationship we’ve built together.

“In addition to their fantastic support of Welsh domestic football, we’re committed to working closely with them to grow our partnership in a meaningful and responsible way.

“A key part of that is ensuring we help promote safe gambling practices and educate our supporters on making informed choices.”

Throughout the season, the club will be running gambling awareness sessions to increase public awareness of problem gambling. Should you wish to attend these sessions, please keep an eye on our social media platforms where dates and times will be confirmed in due course.

For more information, please visit https://www.dragonbet.co.uk/.