Founded by professional footballer and 46-cap Wales international, Thomas ‘Hal’ Robson-Kanu, the award-winning brand helps to support players with their health and wellbeing through nutrition, enhancing performance and recovery with their natural raw turmeric shots.

Developed over 15 years, their powerful formula contains only raw and fresh turmeric root (35 grams), carefully extracted and delivered in what they know to be a bioavailable form.

The addition of raw piperine (an extract of black pepper), which studies have shown can enhance the bioavailability of turmeric by up to 2,000%, combined with flax oil (a fat source) ensures maximum absorption, from every single shot.

With a wide variety of products to choose from, including Original Raw Turmeric, Raw Turmeric & Ginger, Raw Turmeric & Beetroot, and the world’s first all-in-one Raw Turmeric Vitamin C & D3, there are many flavours available to customers, with each crafted to naturally aid immunity, recovery, energy and performance.

Commenting on this new partnership, chairman Rob Edwards said: “We are delighted to be associated with such a respected brand and join the growing list of football clubs taking advantage of this innovative product, and we look forward to the benefits of this partnership on all levels.”

Thomas ‘Hal’ Robson-Kanu, CEO of The Turmeric Co. added: “As the 2022/23 season gets underway, it’s very exciting to add Haverfordwest County to our extensive list of brilliant partners. We’re dedicated to supporting players both on and off the pitch through diet, which is so vital in the modern game. Taking a functional approach to nutrition is essential to give athletes that competitive edge, especially throughout busy playing and training schedules – we’re thrilled that Haverfordwest County on board!”

The product, which is used by the likes of Newcastle United captain, Jamaal Lascelles, sprinter, Adam Gemili, former Scotland rugby captain, John Barclay, and ex-professional boxers, Nigel Benn and Johnny Nelson, is sold in shot bottles and can be purchased by Bluebirds supporters today from The Turmeric Co. website.