Haverfordwest County AFC are delighted to confirm the appointment of Georgina Nicholas as our new Chief Executive.

Born and raised in Pembrokeshire, where she attended Pembroke Comprehensive School, Georgina’s working life to date has been primarily spent in London, where she had a successful career in operations and retail management for major high street brands for over six years.

From there, she became Retail Operations Manager for Arsenal FC, where, for almost a decade, she was responsible for the top five performing stores, helping to drive £13m of retail sales with a workforce of over 300 people.

As well as top-level retail experience with the Premier League club, she also carried out a variety of commercial, strategic and football operations roles during her long and successful tenure with the north London side.

Commenting on the appointment, chairman Rob Edwards said: “It’s been well documented that we have been looking for a General Manager for the last 18 months, in various guises, due to the challenges of myself and my Board to run the club remotely along with implementing our plans for growth.

“However, I feel what we have found is beyond our expectations, and I believe Georgina can not only manage and develop the off-field team, but can also work with the Board in a more strategic fashion and manage larger projects and help fulfil the Board’s vision for the club, hence why we have classed Georgina’s role as Chief Executive.

“Throughout the process, Georgina was excellent and her corporate mentality and strategic mindset, having worked for some of the biggest brands in a number of industries including such vast experience in football, gives us all great confidence and excitement that she can help drive the club forward. I am very much looking forward to working with her.”

Georgina will officially join us on March 6, however she will be working with the board in the interim to get up to speed on club matters.

There will be opportunities for all fans, partners and media to meet Georgina in due course.